Overview
- Advances in conventional 3D graphics technology are delivering diminishing returns, as increases in graphics resources such as memory and bandwidth now deliver only slight improvements in graphics quality. Revolution is required.
- 3D ART reduces memory and bandwidth requirements by orders of magnitude. With 3D ART, developers are efficiently creating dramatically improved realism with cinematic animation on a variety of platforms.
- 3D ART features revolutionary 3D graphics technology that has changed the landscape of the latest digital graphics products of the world’s leading computer hardware and software makers.
Technology & Applications
3D ART benefits systems relying on efficient, high quality 3D graphics, such as PCs, game consoles, and mobile devices.
See the 3D ART Portfolio Lifecycle Chart.
| Adaptive Real-Time Tessellation™ | ART enables graphics hardware to perform tessellation in real-time, empowering developers to define highly-detailed 3D environments with coarse mesh (control points), rather than massive triangle databases. |
| Rapid Zippering™ | Eliminating a critical barrier to ART, powerful crack elimination Rapid Zippering technology ensures that adjacent surfaces line up perfectly. |
3D ART is central to DirectX 11, the latest graphics API from Microsoft that is a key component of Microsoft’s flagship Windows 7 operating system.
Leading GPU vendors, representing over 90% of the GPU market, have already released products or product roadmaps that incorporate 3D ART™ technology.
3D ART Innovator
Dr. Adrian Sfarti has spent his career developing video and graphics technology, generating 29 patents in networking, CPU and GPU architectures. A widely published author, Dr. Sfarti and also works as an instructor for Computer Graphics Architectures at the University of California, Berkeley.
Dr. Sfarti holds a BS in Electrical Engineering, Mathematics and Computer Science, a Masters in Electrical Engineering, and a PhD in Relativistic Electrodynamics.
In the early 1990’s, Dr. Sfarti worked at Silicon Graphics, a key innovator in the emerging computer graphics market. While at SGI, Dr. Sfarti developed the INDY 3D Graphics workstation that introduced 3D graphics and video to a mainstream audience. In the mid 1990’s, he was responsible for the development of a next generation 3D game console at the 3DO Company; and in the late 1990’s, he led the development of chips for CPU, core logic, advanced graphics and DVD controllers. Dr. Sfarti currently develops system on chips for 3D graphics accelerators, de-interlacing and scaling and AV decoding at Key ASIC.